Forests, our green gold, have been instrumental for our independence and building a prosperous country. They cover 75 percent of our land area and produce a fifth of our exports. We believe the value of our forests could be higher and suggest that the value we currently capture is only a fraction of what our forests have to offer.
Forests, and what we do with them, provoke great emotions in all of us. With around 600 000 forest owners three quarters of the wood raw material used by industry comes from private forests. As tax-payers, all of us can view ourselves as forest owners and the every-man’s-right ensures that we all have the opportunity to enjoy our surrounding forests.
Where globalization and digitalization have given rise to industries and companies that grow exponentially the forest industry still exhibits quite linear growth and the cost structure in Finland has resulted in production moving abroad. We believe that Finnish forests have the potential to produce exponential value both in tangible and intangible ways and are on a mission to uncover these aspects of our forests –together with you!
Planting trees with Apulanta
Collaboration with a finnish music group Apulanta to encourage people to plant trees. Check more https://minustakasvaapuu.fi/
The ability to move in the forest using your instincts, cognition and physical capabilities is one the oldest metaskills we have had.
Foraging has the potential to revitalize our connection with surrounding nature, no matter where you are and remind us that we are not above nature.
Mushrooms tie us to our past and will propel us to a better future.